Why teams choose Pathalize
Side-by-side, where Pathalize pulls ahead of Dock.
A Flat $350 Once You Pass 5 Users
Dock: Dock's free plan covers 5 users. From the sixth user you are on Standard: $350 a month for up to 10 users, then $50 per extra seat. Removing the Dock logo needs Premium at $1,000 a month.
Pathalize: Pathalize is $20/seat/mo. A 10-person team is $200 a month, or $160 billed annually, with white-label included on the Team plan.
AI Built for the Sales Cycle
Dock: Dock AI drafts business cases, proposals, and call recaps, and suggests content to add to a deal room. It is aimed at sellers, not at planning the delivery work.
Pathalize: AI generates complete project checklists from a simple description. Save hours of planning on every new engagement.
No Team Accountability
Dock: Dock organizes client-facing workspaces. It has no leaderboards, streaks, or points for the team doing the work.
Pathalize: Built-in gamification keeps your team motivated. Leaderboards, streaks, and points drive task completion.
Sales-First, Not Service-First
Dock: Dock is designed for sales deal rooms and buyer enablement. Service delivery is an afterthought.
Pathalize: Purpose-built for service teams. Client onboarding, project delivery, and ongoing engagement are core features.
Feature comparison
See how Pathalize stacks up against Dock.
| Feature | WinnerPathalize | Dock |
|---|---|---|
| Branded Client Portals | Yes | Yes |
| AI Checklist Generation | Yes | No (Dock AI drafts sales content) |
| Team Gamification | Points, streaks, leaderboards | None |
| Service Delivery Focus | Core feature | Secondary |
| Sales Deal Rooms | No | Core feature |
| Per-seat price | From $16/seat/mo | $350/mo for 10 users, then $50 per extra seat |
| Free plan | Yes (3 members, 1 portal) | Yes: 5 users, 10 workspaces |
| Remove vendor branding | Team plan | Premium ($1,000/mo) |
| Annual discount | 20% with annual | Premium is billed annually |
Try Pathalize Features
Interactive demos — see what makes Pathalize different.
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The bottom line
Choose Dock if you need sales-specific deal rooms with buyer enablement features. Choose Pathalize if you need client portals for service delivery with AI checklists and team gamification at a fraction of the cost.