Product Launch Checklist
Two weeks of preparation, a launch day, and a post-launch review — this template orchestrates the entire product release. Feature freeze, QA, documentation, marketing, support training, and stakeholder sign-off all happen before a single line of code hits production.
10 tasks21-day timeline200 points
What's inside this template
Every task is pre-built with points, timing, and categories. Customize anything after you start.
10 tasks200 total points21 day timeline
1
14 days before
Finalize Feature Freeze
review
15
2
10 days before
Complete QA Testing
testing
25
3
7 days before
Prepare Documentation
setup
20
Create Marketing Assets
setup
20
4
5 days before
Train Support Team
training
20
5
3 days before
Setup Monitoring
setup
15
6
1 day before
Final Stakeholder Sign-off
review
20
7
Day of
Deploy to Production
launch
30
8
1 day after
Monitor Launch Metrics
review
15
9
7 days after
Post-Launch Review
review
20
Why use this template?
Product launches fail when teams deploy before documentation is written, support is trained, or stakeholders have signed off. This template builds a firewall of preparation tasks between "code complete" and "deploy to production" so launch day is a celebration, not a crisis.
Best for
- Product managers coordinating cross-functional launches
- Startup founders shipping new products
- Engineering leads managing release processes
- Marketing teams who need lead time for launch assets
Key benefits
- QA and stakeholder sign-off both require verification before launch
- Support training happens 5 days before launch, not the morning of
- Monitoring setup on day -3 ensures you see problems before users report them
- Post-launch review on day +7 captures lessons while they are fresh
Frequently asked questions
The QA task requires verification. If it fails, push the launch date. The template protects you from launching with known issues.
Absolutely. Scale down the marketing and documentation tasks for smaller feature releases.
Shift all tasks by the number of days delayed. The relative timeline stays the same.
Metrics performance, bugs discovered, user feedback, support ticket volume, and what to improve for the next launch.